40 Advertising Quotes About Honesty, Content, and Creativity

40 Advertising Quotes About Honesty, Content, and Creativity40 Advertising Quotes About Honesty, Content, and CreativityIt is tempting to think that old quotes from advertising industry giants like Bill Bernbach or David Oglivy may no longer be of use in the age of social media and online advertising. But a glance at some of their more famous sayings quickly reveals that while the medium has changed, the power of the message remains. Advertising Quotes onHonesty There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of geschftsleben faster. -Jerry Della Femina The most powerful element in advertising is the truth. -Bill Bernbach Facts are irrelevant. What matters is what the consumer believes. -Seth Godin I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. -Leo Burnett Telling lies does not work in advert ising. -Tim Bell Thats the kind of ad I like, facts, facts, facts. - Samuel Goldwyn Our job is to bring the dead facts to life. -Bill Bernbach The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. -Leo Burnett The worst thing for a brand is to have a kind of false part of who they are exposed out there. -Lee Clow Certainly, it landseems true enough that theres a good deal of irony in the world ... I mean, if you live in a world full of politicians and advertising, theres obviously a lot of deception. -Kenneth Koch Never write an advertisement which you wouldnt want your own family to read. You wouldnt tell lies to your own wife. Dont tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out. -David Ogilvy The advertisement is the most truthful part of a newspaper. -Thomas Jefferson Advertising Quotes on Content What really decides consumers to buy or not to buy is the content of your advertising, not its form. -David Ogilvy A good advertisement is one which sells the product without drawing attention to itself. -David Ogilvy Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. -Leo Burnett We want consumers to say, Thats a hell of a product instead of, Thats a hell of an ad. -Leo Burnett The more informative your advertising, the more persuasive it will be. -David Ogilvy What you say in advertising is more important than how you say it. -David Ogilvy Lets say you have $1 million tied up in your little company and suddenly your advertising isnt working and sales are going down. And everything depends on it. Your future depends on it, your familys future depends on it, other peoples families depend on it. Now, what do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up?-Rosser Reeves Dont tell me how good you make it tell me how good i t makes me when I use it. -Leo Burnett An ad is finished only when you no longer can find a single element to remove. -Robert Fleege On the average, five times as many people read the headlines as read the body copy. -David Ogilvy If you are writing about baloney, dont try and make it Cornish hen, because thats the worst kind of baloney there is. Just make it darn good baloney. -Leo Burnett If youre trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think. -David Ogilvy I dont know how to speak to everybody, only to somebody. -Howard Gossage You have to be daring and make something that doesnt look like anybody else. -Lee Clow It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. -David Ogilvy Think like a wise man but communicate in the language of the people -William Butler Yeats Advertising Quotes on Creativity Advertising is the ability to sense, interpret ... to put the very heart throbs of a business into type, paper, and ink. -Leo Burnett Creativity is like washing a pig. Its messy. It has no rules. No clear beginning, middle or end. Its kind of a pain in the ass, and when youre done, youre not sure if the pig is really clean or even why you were washing a pig in the first place. -Luke Sullivan Nothing comes from nothing. You must continuously feed the inner beast that sparks and inspires. -George Lois Creativity and innovation are about finding unexpected solutions to obvious problems, or finding obvious solutions to unexpected problems. -Rei Inamoto If it doesnt sell, it isnt creative. -David Ogilvy There are a lot of great technicians in advertising. And unfortunately, they talk the best game. They know all the rules ... but theres one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion.-William Bernbach I dont know the rules of grammar ... If youre trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular. -David Ogilvy An idea can turn to dust or magic, depending on the talent that rubs against it. -Bill Bernbach To swear off making mistakes is very easy. All you have to do is to swear off having ideas. -Leo Burnett In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. -David Ogilvy Ive learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one. -Leo Burnett Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea wi ll be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. -David Ogilvy

Managing an Underperforming Employee

Managing an Underperforming EmployeeManaging an Underperforming EmployeeThink of your office as a rowing crew. As the office coxswain, or person in command, its your responsibility to identify underperforming employees on your boat and help them out of their slump. After all, it takes multiple oars to reach the finish line. When any member fails to pull his or zu sich weight, it drags down the entire teams wertmiger zuwachs.The next time you feel your team going adrift because of an underperforming employee, try these five steps to turn things around and boost productivity.1. Address the problem immediatelyApproach an underperforming employee immediately so you can discuss the poor performance and set a corrective course ASAP. But you need to be tactful. You dont want to launch right into a list of things the administrative professional is doing wrong. Otherwise, your employee will become defensive right away and tune you out. When it comes to this initial conversation, the more cons tructive your criticism is, the better.Explain that you have observed a decline in work quality and ask if theres something going on. Listen for cues about interpersonal conflicts that might be hindering the worker. Perhaps he or she feel further training is needed to perform well in the role. Or there may be issues outside of work. Make sure you reiterate, and that the person grasps, the full scope of their responsibilities and expectations for the position. 2. Set goalsA real leader (and a good boss) will give the underperforming employee the opportunity to turn his or her poor performance around. Work with the admin to develop a work-improvement plan. The key is to create the plan together - he or she must be as invested in improving the situation as you are.Your job as a manager is to identify resources, tools and support that are available to help the worker turn the corner. This could include software, professional training or guided mentorship from a more experienced member of the team.Also be sure to set a timeframe for improvement. Its critical you make it clear when you expect to see a change in performance. 3. Provide feedbackIts up to you to assess progress on the performance-improvement plan. Set aside time for regular check-ins with the administrative professional to provide feedback on what the underperforming employee is doing well and what he or she must still do differently, especially in light of the timeframe you have set. Ask about challenges or hurdles the person might be facing and what support you can offer. Document these sessions for your records letting a staff member know youre doing so will show him or her that you take improvement seriously.4. Reward improvementEncouragement goes a long way toward inspiring improvement. If you notice an underperforming employee making a concerted effort to take different approaches to his or her work and signs of steady improvement, acknowledge it.A simple good job can be all thats needed to help your worker remain on the right track. Remember, your job is not to frighten the struggling team member but rather to provide incentive and guidance to improve.5. Know when to let goIf the admins performance is still lacking after providing multiple opportunities to make improvements, and having a documented improvement plan in place, its probably time to part ways. Knowing when to make this call can be difficult, but its an essential duty of every effective manager.

Getting on the Board

Getting on the Board Getting on the Board Getting on the BoardJesus Zozaya is quick to mention a major problem when producing circuit boards time. You need one that works for you and you can be at the mercy of when it will be created and when it will arrive, he says. That doesnt help when you need to move forward.As a co-founder of Voltera, hes been a part of a journey to put the customer further in control while maneuvering through the realities of business. It started for us his team as students from the University of Waterloo in 2013 for a fourth year design project, he says. 3D printing welches already quite popular. My partner brought up that there are a lot of 3D printers out there that are using plastic to create mechanical components so why not use ink of some sort to create electrical components?This was the project that was chosen and many different technologies were tried, starting with Inkjet. We finally settled on a process similar to an extrusion-based technology where we have conductive ink in a cartridge, basically just regular syringes, and it gets extruded by applying mechanical pressure through a very small nozzle, he explains. We put a lot of effort into trying to find the right type of inks and chemistry to allow us to create very high resolution circuitry while still having excellent electrical property and the ability to solder. There are many inks out there but not all can solder and that can be a big problem.A silver-based conductive ink is used for printing. Image VolterThey graduated, received free space in an incubator at the University at Waterloo and, from that point on, started a company, he says. We eventually went into the RD phase and then got accepted into an accelerator which meant 3 or 4 months in China. And we took all the team members we had at the time, he says. It was a very rewarding process where we learned about injection, molding, extrusion, and more. By the time the accelerator was finished, we had a functional prot otype that worked and looked good.Getting a KickThey would go on to use Kickstarter, where over a 30-day period, people could pre-order printers.How well did they do? Around $500,000 in preorders, he estimates.It felt great to get that kind of response, he saysThe present version of the product has a 550-watt heater to cure the ink, along with rails that allow XY motion. The control PCB printed circuit board is the brains of the machine that allows communication through USB, and it controls motors, he says.This version is meant to be a prototyping tool. Its for allowing you to iterate much faster, not for the final product of your client, he notes. The cost? Printing a board on this printer is maybe a dollar or two compared to ordering a circuit board that could cost 100 to 200 dollars, he points out.The price to buy the printer is $2,199.Future ImprovementsOne of the potential improvements for the future, he says, would be in how many layers can be printed. The cost of compact circ uit boards you find in very tight spaces is four layers or more, he says. Were also playing around with having additional components. Right now the printer doesnt have a exerzieren so were thinking of having a drill module or a pick-and-place module.Zozaya says its also the team that wants to continue to grow in terms of its methods in business.Its been a rollercoaster from college, he says. There have been moments that were tough along the way but it comes down to how stubborn youre willing to be. You need to be aware of what you dont know and have hungry minds to adapt to circumstances. Weve learned a lot.Eric Butterman is an independent writer.Its been a rollercoaster from college. There have been moments that were tough along the way but it comes down to how stubborn youre willing to be.Jesus Zozaya, Voltera